AI to Supercharge your Marketing!

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In today’s edition of Decoding the Power of AI, We dive into:

💡3 Ways to Use AI in Marketing

🤖 AI Tools you cannot miss

🤩 ChatGPT Plugin you cannot miss

🥵 Hot Takes

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💡3 WAYS TO USE AI IN MARKETING

Hard work is important in marketing, but when combined with AI technology, it can take you even further. AI enables marketers to analyze data, find insights, and engage with customers effectively.

But before we get into using AI to maximize your marketing efforts here is a key fact:

AI and Human Input allow advanced technologies to boost marketing performance by 20%, but pairing them with human expertise adds an extra 15% for optimal results.

🤝Building Trust and Relationships

Google's AI-powered solutions allow you to activate consented first-party data, engaging customers at scale and deepening relationships. For the marketers out there, if you're smart with using your own customer data, you could see double the extra cash from just one ad or message.

🤑 Finding Valuable Customers

Alright, so here's the deal. Figuring out who your big-ticket customers are is super important. That's where target ROAS bidding comes in handy - it helps tweak your campaigns so they're hitting those high-value conversions that really boost your bottom line.

But, don't forget this - your marketing smarts are key! You're the one setting the conversion values and guiding that AI-powered bidding strategy.

💰Maximizing Conversions with Creatives 

Solid Ad creatives are super important if you want to see that ROI. AI tools, like Performance Max, are like your creative sidekick, helping you deliver a wide range of creative combinations at scale. By providing diverse and strategic creative assets, marketers can uncover insights and achieve impressive results across Google's channels and inventory.

To unlock your fullest potential as a marketer in 2023, incorporate AI into your strategies while leveraging your expertise. Working smarter with AI will give you a competitive edge, enabling remarkable business results. Get ready to take the lead in the marketing race.

🤖/AI TOOLS YOU CANNOT MISS!

🎥 Fliki - Lights, Camera, AI Action!

What does the tool do?

Fliki is your ultimate video production assistant. It takes your scripts or blog posts and transforms them into engaging videos with realistic voices. In just two minutes, you can turn your written content into captivating visual stories!

What are its use cases?

• Content Creators' Dream: Fliki empowers content creators to easily convert their written content into engaging videos. Whether you're a YouTuber, marketer, or educator, Fliki helps you create eye-catching video content that resonates with your audience.

• Rapid Social Media Videos: With Fliki, you can quickly generate videos for your social media platforms. Transform your blog posts or announcements into visually appealing videos that grab attention and boost engagement.

• Enhance Learning Materials: Fliki adds an interactive element to educational materials. Convert textbooks, course content, or study guides into video format to make learning more engaging and accessible.

All these things in just a few clicks! So go on and try Fliki out now!

🌐 Butternut AI - Bake Your Website in 20 Seconds!

What does the tool do?

Butternut AI is your secret ingredient for creating a visually stunning website in just 20 seconds. It harnesses the power of AI to streamline the website creation process and make it quick, easy, and deliciously satisfying.

What are its use cases?

• Personal Portfolios: Whether you're an artist, designer, or freelancer, Butternut AI helps you showcase your work in a sleek and professional manner. Create a stunning portfolio website that leaves a lasting impression on potential clients.

• Business Websites: Butternut AI is perfect for small businesses, startups, or entrepreneurs looking to establish an online presence. Build a stylish and functional website to attract customers, share information, and boost your brand.

• Landing Pages: Planning an event? Need special landing pages for your Ads? Butternut AI lets you create eye-catching landing pages that generate buzz and excitement. Promote your event/product/anything with a visually appealing webpage that captures the essence of what you have to offer.

Get ready to bake up a website masterpiece with Butternut AI! No coding skills are required, just a sprinkle of creativity and a dash of AI. Stay tuned for more tech-powered adventures in our next edition, until then get cooking! 🍰

🤩 CHATGPT PLUGIN YOU CANNOT MISS!

🛍️ Klarna Shopping - Unleash Your Shopping Superpowers

What does the Plugin do?

The Klarna Shopping plugin is your trusty sidekick when it comes to searching and comparing prices from thousands of online stores. It's like having a personal shopping assistant right at your fingertips!

What are its use cases?

• Price Comparison Pro: The Klarna Shopping plugin allows you to easily compare prices across various online stores. Say goodbye to endlessly browsing different websites - this plugin consolidates all the information you need to make informed shopping decisions.

• Deal Hunter's Delight: Looking for the best deals and discounts? The plugin helps you uncover hidden gems and exclusive offers, ensuring you never miss out on a great deal again.

• Time-Saver Extraordinaire: With the Klarna Shopping plugin, you can save precious time by streamlining your shopping experience. It eliminates the need to switch between multiple tabs or apps, allowing you to quickly find the best prices without the hassle.

Get ready to unleash your shopping superpowers with the Klarna Shopping plugin. It's your secret weapon for finding the best prices and deals, all in one place. Stay tuned for more tech-powered shopping tips in our next edition of the AI Newsletter.

🥵Hot Takes

🗣️ Meta’s open-source speech AI recognizes over 4,000 spoken languages

Meta launched the Massively Multilingual Speech (MMS) project, recognizing 4,000+ languages and generating speech in 1,100+ languages. To tackle data scarcity, they collected translated religious texts, claiming no bias in the model. MMS outperforms Whisper by OpenAI, covering 11x more languages. Open-sourcing MMS aims to preserve language diversity and empower technology for native languages.

🌏 OpenAI leaders propose an international regulatory body for AI

OpenAI leaders, including founder Sam Altman, suggest forming an international regulatory body for AI, similar to the International Atomic Energy Agency. With the rapid advancement of AI, they argue existing authorities can't control the technology adequately. This body would inspect systems, require audits, ensure compliance with safety standards, and limit deployment levels. They acknowledge AI's potential societal improvements while warning against unregulated development by potential bad actors.

😵 Bill Gates says A.I. could kill Google Search and Amazon

Microsoft co-founder Bill Gates predicts that the future AI leader will create a personal digital agent capable of performing tasks for people, revolutionizing user behavior. This agent, yet to be developed, will understand users' needs and habits and even help them read time-consuming content. He states this technology could profoundly change user behavior, eliminating the need for search sites, productivity sites, and even Amazon.

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