Apple Giving AI Sneak

Hola Decoder😎

If someone forwarded this to you and you want to Decode the power of AI and be limitless, then subscribe now and Join Decode alongside 30k+ code-breakers untangling AI 🧠.

APPLE x AI

🚀 Apple Unveils AI to Enhance Consumer Decisions
_{Insights from Search Engine Journal}

Apple is set to unveil its latest advancements in generative artificial intelligence (GAI) at the upcoming Worldwide Developers Conference (WWDC). The new AI system, Apple Intelligence, will enhance software and services for iPhone, iPad, and Mac, according to Bloomberg.

The Decode: 

• AI Integration: Apple Intelligence will be embedded into apps like Maps, Music, and Notes.

• OpenAI Partnership: Integration of a ChatGPT chatbot powered by OpenAI.

• Expanded Platforms: AI-driven software updates for Vision Pro headset, Apple Watch, and TV platforms.

GAI’s Impact on Consumer Behavior:

Research by Coveo highlights based on a survey of 4,000 shoppers in the U.S. and UK, reveals significant shifts in shopper expectations and behaviors.

Findings:

• Enhanced Shopping Experiences: 72% of participants expect GAI to evolve their online shopping experiences. Pre-purchase education is anticipated by 37%, while 31% expect virtual assistants to guide product selections.

• Role of Social Media: While social media sparks interest (39% of participants), only 14% complete purchases on these platforms. Retail websites remain the primary conversion channels.

• Brand Perception: 44% believe finding products quickly impacts their brand perception positively. Additionally, 18% value the ease of finding supporting content like manuals.

• Privacy Concerns: Privacy remains a top concern, with 71% of shoppers worried about data use, up from 64% in 2023. However, 65% are willing to share personal information with trusted brands if it improves their experience.

Post-Purchase Challenges:

• Customer Service and Checkout Issues: 68% of shoppers encounter problems with customer service, checkout, or post-transaction experiences.

• Generational Differences: 71% of millennials and 75% of Gen Z report a higher likelihood of facing post-purchase issues.

Apple’s integration of GAI into its ecosystem through Apple Intelligence signifies a major leap in enhancing user experiences and influencing consumer decisions. 

As GAI shapes shopper expectations, brands must create seamless, personalized experiences while addressing privacy concerns to build trust and drive engagement.

TOGETHER WITH TABOOLA

🚀Want to lower your CPA and improve performance? Try This Platform… 

Are you tired of low conversion rates and underperforming ads? Achieve up to 70% more conversions with Taboola!

Taboola is the largest native advertising network in the world, with up to 500M users daily and 9k advertisers. It’s your chance to get your ads in front of the right audience, at the right time and context.

You can beat your CPA goals with Taboola’s advanced algorithm, contextual targeting, and Maximize Conversions tool. Get 10x higher engagement rates and 18% higher purchase intent compared to traditional display ads.

This has helped brands like:

🤩Vodafone decreased CPA by 16% with the Target CPA tool

🚀Bombas Increase ROAS by 50% with First-Ever Holiday Slippers Campaigns

📈Ferrero Group Achieve 125% Increase in vCTR with Taboola Custom Creative Media Campaign

Join alongside 15,000+ + brands and advertise on the most trusted premium platforms websites like Yahoo, USA Today, News18, Business Insider, NBC, and more.

Start maximizing your ad performance with Taboola today!

AI DANGERS

🌐 IMF Warns AI Could Deepen Economic Crises
_{Insights from Fortune} 

The IMF’s First Deputy Managing Director, Gita Gopinath, issued a stark warning at an AI summit in Switzerland on May 30 about the potential of AI to exacerbate economic downturns.

The Decode: 

Economic Risks: Gopinath highlighted that while AI’s risks to privacy, security, and misinformation are well-discussed, its potential to worsen recessions is less explored. AI could turn a mild downturn into a severe economic crisis by disrupting labor markets, financial markets, and supply chains.

Labor Market Disruption: In economic downturns, companies might replace laid-off workers with automation to cut costs. Advanced economies face a higher risk, with 30% of jobs potentially replaced by AI, compared to 20% in emerging markets and 18% in low-income countries. This could lead to significant long-term unemployment.

Financial Market Volatility: AI’s increasing role in financial markets, such as algorithmic trading and robo-advisors, could lead to instability. AI models might react poorly to unforeseen economic events, causing a rapid shift to safe assets and triggering massive sell-offs, exacerbating price declines.

Supply Chain Vulnerabilities: Businesses relying on AI for inventory and production decisions could face major disruptions if models are based on outdated data. This could lead to significant supply chain breakdowns during economic downturns.

Mitigation Strategies:

Balanced Tax Policies: Avoid favoring automation over human labor without proposing specific AI taxes.

Worker Support: Invest in education and skills training, and enhance social safety nets with better jobless benefits.

Proactive AI Use: Utilize AI for upskilling, targeted assistance, and early financial market warnings.

Gopinath urged governments, institutions, and policymakers to act swiftly in regulating AI and preparing for labor market disruptions, emphasizing the need to “AI-proof” the global economy.

AI MODELS

👑 Fake Beauty Queens Charm Judges at Miss AI Pageant

Insights from NPR

Generative AI-created models are competing in the first “Miss AI” pageant, hosted by U.K.-based FanVue, with a $5,000 cash prize and PR perks. Judges selected 10 finalists from 1,500 entries, with results announced in June.

The Decode:

AI Models: These photorealistic models exist on social media, created using AI technology. Examples include Morocco’s Kenza Layli and Brazil’s Ailya Lou.

Cultural Impact: Finalists fit traditional beauty queen standards, raising discussions about stereotypes. Judges like Sally-Ann Fawcett and artist Lynn Hershman Leeson critique this adherence to conventional beauty norms. Fawcett hopes to shift focus to inspiring messages overlooks.

Marketing and Business: AI influencers are seen as cost-effective, flexible marketing tools. Example: The Turkish team’s Seren Ay significantly boosted their jewelry business. These AI models engage deeply with audiences, sometimes being mistaken for real humans.

The Miss AI pageant highlights AI’s capabilities and sparks debates on beauty standards and the future of digital influencers, marking a step in integrating AI into culture and business.

TOOLS YOU CANNOT MISS

🤯 Mindsmith - Mindsmith is a next-gen eLearning authoring tool. Using AI, it simplifies the process of creating and sharing custom eLearning content. The learning designer can guide the AI and add context (via documents) in every step of the lesson creation process.

🏃🏻‍♂️ FastBot - Create a fully automated AI chatbot like ChatGPT to help you or your customers get fast answers about your business with zero coding.

👃🏻 UXsniff - UXsniff is an AI-powered tool that provides user experience insights by analyzing session recordings and identifying abnormal click patterns on websites.

🪛 WavoAI - WavoAI is an AI-powered tool that transforms audio into interactive transcripts and actionable insights.

HOT NEWS

🍏 'Apple Intelligence' selects between on-device and cloud AI automatically

Apple will introduce Apple Intelligence at WWDC 2024, offering AI features across its devices. Powered by both Apple's technology and OpenAI tools, it will prioritize user privacy by choosing between on-device and cloud processing for tasks reportedly including a ChatGPT-like chatbot and Siri improvements. 

🚫 Meta Denies Opt-Out Option for AI Training Using User Posts

Meta denies users the option to prevent their public posts from being used to train AI models, as per user agreements. The license for this usage remains active until the content is deleted. Only public posts are utilized, not private messages. Europeans can soon opt out due to new regulations while Others can't stop Meta unless they delete or privatize content.

“GUARANTEED” The only AI Tool kit you’ll ever need 🤩

We know that you're a mastermind in your circle, so how about sharing the Decode with your crew?

Share our newsletter with your network, and unlock exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.

Just 2 referrals and you can have it all.

PS: This is not just another toolbook. It’s a handpicked compilation of the best of the best tools that actually do what they claim. Also, the list is updated with new tools every month! So get your hands on the only AI Toolbook you will ever need!

Click to copy & paste your referral link to others:

https://decode.beehiiv.com/subscribe?ref=PLACEHOLDER

Tip: Ask your friends to enter their email and then click “confirm subscription” in their inbox.

You currently have 0 points of 2 points to get The Only AI Toolkit you will ever need😎

Thanks for Decoding with us🥳 

Your feedback is the key to our code! Help us elevate your Decode experience - hit reply and share your input on our content and style.

Keep deciphering the AI enigma, and we'll be back tomorrow with more coded mysteries unraveled just for you!