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ChatGPT now allows Image Editing

PLUS: 🤩 Meta Gets New AI Ad Updates

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DALL E X CHATGPT

🚀 DALL-E Enhances ChatGPT Integration with New Editing Features and Style Prompts

OpenAI's DALL-E brings significant updates to its ChatGPT integration, introducing new image editing features and style prompts on both web and mobile.

The Decode:

- Users can now edit AI-generated images directly within the ChatGPT interface, enhancing convenience and user experience.

-  DALL-E introduces a variety of artistic style prompts, like woodcut and synthwave, to inspire users and make starting projects easier.

- The updates simplify the DALL-E experience, making it more accessible to casual users by converting simple descriptions into detailed image prompts through ChatGPT.

- Despite the new style prompts, users maintain the freedom to customize and finalize their images, ensuring a blend of guidance and artistic independence.

- OpenAI aims to build trust in AI-generated art by implementing features like watermarks and metadata on images to signify AI creation.

These updates aim to make DALL-E an invaluable tool for a wide range of creative pursuits, balancing innovation with measures to promote trust and authenticity in AI-generated content.

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META ADS

🤩 New Engaged Customers Audience Segment for Advantage+ Shopping Campaigns

Meta has rolled out the Engaged Customers Audience Segment for Advantage+ Shopping Campaigns, a feature aimed at improving audience targeting and reporting for advertisers.

The Decode:

Advertisers can now identify and segment individuals who have interacted with their brand but haven't purchased. This aims to offer insights into consumer behavior and identify potential for conversion.

The feature enables detailed reporting in Ads Manager, breaking down data into New Customers, Existing Customers, and Engaged Customers, for a comprehensive view of campaign impact on different audience types.

Advertisers must carefully segment and exclude customer groups to avoid overlap, highlighting the need for precise audience definition.

Challenges and Opportunities:

-  Accurately segmenting audiences presents challenges, requiring advertisers to distinguish effectively between different consumer groups for meaningful insights.

- With Meta's extensive data, there's an opportunity for more automated segmentation to ease the process for advertisers and reduce errors.

- The term "Engaged Customers" could be misleading, suggesting a purchase engagement not required for this segment. Clearer labeling could improve usability.

Success will depend on the advertisers' proficiency in applying detailed segmentation criteria. Further developments could streamline the process, leveraging Meta's vast data for even more precise targeting and reporting enhancements.

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HOT NEWS

🤖 Israel's AI Pinpoints 37,000 Hamas Targets 

Source - AP Photo/Ismael Abu Dayyah

+972 Magazine's investigation unveils the Israeli military's use of "Lavender," an AI tool for targeting in Gaza, criticized for its 10% error margin and insufficient human review, often reduced to a mere "rubber stamp." Amid international outcry over the resulting civilian casualties and humanitarian crises, the Israel Defence Forces (IDF) counters, asserting the necessity of "independent examinations."

🤖 Google Explores AI-Driven Paywall Solutions

Google is considering charging for AI-generated premium content, potentially integrating AI-powered search features into its subscriptions, like the Gemini AI assistant. This significant shift would mark Google's first foray into paid content, despite facing challenges such as the controversial Gemini image generation. 

🚀 Microsoft 365's Copilot Upgraded with GPT-4 Turbo for Enhanced Image Generation

Microsoft is elevating its AI-driven Copilot for Microsoft 365 with GPT-4 Turbo, offering unlimited interaction such as emails, documents, and meeting notes. With support for analyzing documents up to 300 pages in a single prompt. Additionally, Microsoft is boosting its image generation in Microsoft Designer for subscribers, powered by DALL-E 3. 

🚀 The FDA approves a groundbreaking AI-based tool for early sepsis detection in hospitals.

Source - Getty Images/iStockphoto

Under the leadership of CEO Bobby Reddy Jr., Prenosis has achieved a significant milestone by launching the first AI-driven sepsis diagnosis tool approved by the FDA. This tool, which has analyzed more than 100,000 blood samples, represents a significant leap toward personalized healthcare. As stated by Jeff Shuren from the FDA "Technologies developed to help prevent this condition have the potential to provide a significant benefit to patients.”

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