Meta Propose AI Dev Principles!

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🥵HOT TAKES

📣Microsoft Launches AI-Powered Ad Headlines and Descriptions

Microsoft has unveiled AI-generated ad headlines and descriptions, available in 35 languages. The tool provides high-quality headline recommendations based on a final URL, aiding marketers with inspiration and time-saving. Accompanying this, auto-generated assets reduce the need for separate campaigns or ad groups for different devices and audiences. Microsoft also introduced IF functions for customized ad messages based on device usage or audience segment, further enhancing scalability and relevance.

💡Meta Presents New AI Development Principles for Industry

Meta's President of Global Affairs, Nick Clegg, has called for greater industry transparency and collaboration in AI development to manage potential risks. He proposed principles focusing on transparency and insight into how AI projects operate, suggested stress testing AI systems, and advocated for open sourcing of AI work. Meta also encouraged developers to join the 'Partnership on AI' project, co-founded by tech giants including Google and Microsoft, aiming to establish guardrails around AI-generated content.

🔮OECD Reports 27% Jobs at High AI Revolution Risk

According to the OECD, 27% of jobs in member countries are at high risk of being automated by AI, with eastern European countries being the most exposed. The organisation found that 60% of workers fear they could lose their jobs to AI within the next decade. However, two-thirds of those already working with AI reported that automation made their jobs less dangerous or tedious. OECD encourages governmental policy action to prepare workers for AI-induced changes.

🖼️ Shutterstock & OpenAI Forge Ahead: Expanding Collaboration to Enhance AI Tools

Shutterstock is expanding its partnership with OpenAI, providing training data for AI models for the next six years. In return, Shutterstock will gain priority access to OpenAI’s technology and new editing capabilities. OpenAI will also aid Shutterstock in bringing generative AI capabilities to mobile users through Giphy, recently acquired from Meta. Amidst disputes in the industry about copyright and compensation, Shutterstock maintains a contributor fund that pays artists for their work's role in training its generative AI and licensing royalties.

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