ChatGPT Got Better Memory

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CHATGPT PLUS

🧠 ChatGPT Plus Expands Memory to Enhance Personalization for Subscribers
^{Insights from The Verge}

OpenAI has rolled out its advanced Memory feature to ChatGPT Plus subscribers, significantly improving the AI’s interaction capabilities by allowing it to recall user-specific details and preferences over time. Initially piloted with a select group, this feature is now available to subscribers outside Europe and Korea.

The Decode:

• Users can explicitly instruct ChatGPT on which details to remember, thereby tailoring the AI’s responses to their preferences and needs more accurately.
  

• The AI continually learns from interactions, refining its understanding and responses based on ongoing dialogue with users.

User Control and Privacy:

• OpenAI prioritizes user control with the memory feature, ensuring users can easily see, manage, and delete the information stored, effectively addressing privacy concerns.

Practical Applications:

• Users can have ChatGPT remember and apply specific communication styles, like preferred formats for meeting summaries.
  

• The AI can maintain context across sessions for ongoing projects, such as business management or educational planning, streamlining user interactions.

Limitations and Future Plans:

• The Memory feature is currently not available to users in Europe or Korea. OpenAI intends to expand this capability to other offerings, including ChatGPT Enterprise, Teams, and the GPT Store, aiming to broaden its utility.

This update marks a pivotal development in making ChatGPT a more capable and personalized AI assistant, equipped to handle diverse professional and personal tasks with greater efficacy.

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GOOGLE ADS

🚀 Enhanced Google Ads with AI: Updates to Performance Max Campaigns

Google Ads has enhanced its Performance Max (PMax) campaigns with new AI-driven features, designed to improve campaign efficiency and maximize advertiser return on investment (ROI).

The Decode:

Advanced Customer Targeting Features:

• Customer Value Mode (Beta): Targets advertisers aiming for high-value customer conversions, allowing for more precise targeting to attract leads with higher long-term value.
  

• Customer Retention Goals (Beta): Helps advertisers re-engage with customers who may have lapsed, promoting repeat engagement and improving retention.

Enhanced Data Insights and Optimization Tools:

• Expanded Demographics in Audience Insights Offers more detailed demographic information, such as age and gender, enabling advertisers to tailor ads more effectively.
  

• Budget Pacing Insights Provides real-time data on campaign spending and performance, helping advertisers make timely adjustments to optimize impact.
  

• Account-Level IP Address Exclusions Supports exclusion of specific IP addresses to improve ad spend efficiency by reducing wastage.
  

Conversion Optimization Innovations:

• Final URL Expansion (Beta) Tests various landing pages to determine the most effective ones for improving conversions, with initial results showing an average conversion increase of over 9%.

Strategic Benefits and Practical Applications:

• The new targeting and retention tools enhance the ability to not only attract customers but also maintain their engagement, crucial for long-term business success.
  

• Integration of AI in targeting and budget management allows for a refined, analytical approach to ad spend, potentially boosting ROI.
  

• Budget pacing insights enable strategic real-time budget reallocations, enhancing campaign effectiveness.
  

• Features like Final URL Expansion encourage experimentation within campaigns, facilitating ongoing optimization and performance improvement.

These updates provide advertisers with sophisticated tools to fine-tune their campaigns and achieve better outcomes across various performance metrics.

AI PATENT

📊 AI Patent Activity Insights (2010-2022): China and U.S. Dynamics
^{Insights from Visual capitalist}

The infographic based on data from the Center for Security and Emerging Technology (CSET), featured in Stanford University's 2024 AI Index Report, provides a detailed overview of AI-related patent activity from 2010 to 2022, emphasizing the rapid advancements and key contributions by China and the U.S.

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HOT NEWS

🚀 NIST Unveils Platform for Evaluating Generative AI

The National Institute of Standards and Technology introduced NIST GenAI, a platform dedicated to assessing generative AI technologies. This initiative focuses on establishing benchmarks, developing tools to detect deepfakes, and promoting methods to identify the origins of misleading AI-generated content. NIST GenAI encourages participation from academia and industry to enhance the safe and responsible use of digital content.

🍏 Apple recruits Google AI experts for secretive Zurich lab

Apple has stealthily assembled an AI dream team in Zurich, poaching over 36 experts from Google since 2018. The "Vision Lab" is focused on creating advanced AI models merging text and visual inputs, inspired by OpenAI's ChatGPT. Notable figures include ex-Google brains like John Giannandrea and Samy Bengio. 

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